Dear Designer…

I wouldn’t dream of questioning your visual imagination. On the other hand… I see that you’ve created a business card in the middle of a letter-sized page. That’s not what “use white space” means. You’ve created your 24-page brochure as 12 separate reader-spread Illustrator files. Bonus points for taking the extra time to convert all your text to outlines. Double points for doing that before spell-checking. We will enjoy billing you for the extra time it will take to correct the copy and break up the files for proper imposition. (Read more...)