Audi’s app deepens brand loyalty while generating strong sales leads

Leading brands are increasingly turning to digital platforms to strengthen relationships with customers. Mobile apps created with Adobe Digital Publishing Suite (DPS) provide a way for companies to establish a presence on consumer devices, build loyalty, create leads, and even drive sales. This is the approach the automotive brand Audi of America and its creative agency Designory took when faced with the challenge of publishing 15 model brochures per year in a consolidated and easily navigable way. Since its launch in late 2013, 59 pieces of content have been added to the Audi library app. More than 30,000 unique users (Read more...)