DPS 2015 + Swiss Airlines: The SWISS Universe Luxury App Lets Passengers Explore People, Places, and Pleasure

“SWISS hopes to encourage passengers to engage with the brand all the time, not just when they are flying. The customer engagement opportunities that our new DPS mobile app represents for the brand are huge.” Dan Bärlocher, Head of Corporate Communications, SWISS Swiss International Air Lines, the national airline of Switzerland, flies to 106 destinations and 49 countries. As part of its commitment to the highest quality products and services, the premium airline offers SWISS Universe, a quarterly magazine for its first-and business-class passengers. With customers increasingly showing a preference to access content via tablets and smartphones, the company (Read more...)