DPS 2015 + Qantas: Delivering Engaging Content at Every Step of the Journey

“Our new app provides a great, cost-effective way to get the magazine in front of readers even when they’re not flying. In addition to broadening our distribution and improving ongoing engagement, it lets us leverage all of our great content – better for us, our advertisers, and most importantly our customers.” Dan Fischer, Manager, Direct Digital Customer Experience, Qantas Qantas is the largest airline in Australia, so it’s not surprising that its in-flight magazine is highly regarded. Qantas Airways targets first- and business-class customers with compelling articles and imagery in its Qantas Magazine publication. In March 2015 the airline (Read more...)