DPS 2015 Gives Publishers A Second Chance at a First Impression

In April of 2010 Apple introduced the iPad and magazine publishers around the world rejoiced, as it looked like the 10” tablet could greatly help stagnant sales and bring in new streams of revenue both in subscriptions and ad dollars. Digital publishing application development platforms, such as Adobe Digital Publishing Suite sprang up to help publishers deliver a rich and engaging experience to attract new digital customers. The problem in the beginning was that consumers had a hard time finding magazines that they might be interested in, as all magazine apps were categorized along side every other app in the App (Read more...)