The Importance of Color in UX

Messages of color Color is an incredibly powerful part of the designer’s arsenal, and of a user’s experience. With great power, comes great responsibility! Color has many cultural connotations. In Eastern culture, we can think of examples like gold being associated with prosperity and luxury. This means, for example, that the introduction of the gold iPhone was seen as a big bonus for the Eastern market. Social norms and cultural connotations around color evolve over time. A few good places to start when designing include thinking a bit about the cultural context you are in, for example, what are competitors (Read more...)