DPS 2015 + Top Gear: From digital edition to sizzling mobile app

“In just over two months, we are already seeing 44% of our readers visit the app daily and 68% are accessing it from a smartphone.” Simon Carrington, Publishing Director, Top Gear BBC Top Gear is the world’s biggest motoring magazine with 31 international editions and a multi-award winning, critically acclaimed digital edition. After more than than two years of delivering an issue-based digital magazine modeled after the print experience, the Top Gear team knew it was time to innovate and create an even more compelling experience for the iPad and iPhone. They set out to leverage the vast amounts (Read more...)