DPS 2015 + Barneys: App offers brand POV, product curation and integrated shopping

“It was great for our team to create with DPS instead of going through a lengthy native app development process. I hazard to guess how long it would take us to natively build the framework for a publication that would support the rich content we create.” Matthew Woolsey, Executive Vice President, Digital for Barneys Barneys New York is known for its decadent window displays that lure shoppers in as they stroll along Madison Avenue. To provide another view into the fashion retailer’s world, Barneys created The Window—available as a website, print magazine, and now an iPad app (Read more...)