DPS 2015 + Shell: App Forms Cornerstone of Inside Energy Communication Strategy

“Now, with the new DPS, we will have the ability to publish content almost instantaneously, keeping us nimble and able to quickly respond to external events. This will make our app experience more relevant to our audience and help attract new readers to expand our audience.” -Alex Goswell, Head of Digital Content and Campaigns, Shell Shell is a globally recognized group of energy and petrochemical companies, but when it comes to competing for consumer attention it faces the same brand engagement challenges as other companies. With so much content available to consumers, the company wanted to connect with its energy (Read more...)