See how two leading companies are using sales apps to drive business forward

In just a few short years, consumer mobile apps have become part of everyday life, used for everything from catching up on news headlines to staying connected to favorite brands. Now, they’re going mainstream in the enterprise. In fact, according to analyst firm IDC, the number of enterprise mobile apps is expected to quadruple by 2016. Apps can engage your employees in the same way that they capture the attention of your customers, on devices they’re already using. IDC found that nearly 80% of companies surveyed plan to increase their mobile investment in the next 12 to 18 months. This (Read more...)