The evolution of brands into media companies in a content-rich world

By Russell Pierpoint, Managing Director at Evolved Media Solutions There has been a totemic shift in publishing over the past ten years. So much so, it’s hard to define exactly who a publisher is these days! One of our clients, The National Theatre, is a case in point here as it sees itself as a fairly prolific publisher, but it is clearly far from the traditional definition. As Toby Coffey, Head of Digital at the National Theatre, explains, this stems from its content-led marketing strategy and the launch of its ‘Backstage’ app, which we built for them. As a (Read more...)