Continuous upheaval is what makes watching the technology industry so exciting. David vs. Goliath battles are waged every day, with startups often winning against much larger businesses. For years and years, many have predicted the decline of the PDF given its age and perceived disadvantages. Today, with the PDF losing ground in emerging areas like mobile and eBooks, the calls for its ultimate demise are growing louder. But will the PDF ultimately fall? To answer this question, let’s first look at some theory.