Stryker Saves $3.9M by Delivering Sales Enablement via Mobile App

As one of the world’s leading medical technology companies, Stryker develops a range of products and services to help provide patients with better healthcare. The company’s sales team spends much of their time communicating new medical advancements to surgeons. Sale enablement apps allow sales representatives to carry all of their sales materials in one device while reducing printing and production costs for Stryker, but app development cycles were long and costly. Stryker found an easier way to develop and update apps in-house using Adobe Digital Publishing Suite (now part of Adobe Experience Manager Mobile). Adobe spoke with Paul Zurlini, (Read more...)