Lord Abbett Achieves Efficiencies by Cross Publishing to Web and App

The modern investment world moves fast, with trends shifting frequently. For years, Lord Abbett delivered a quarterly print publication to clients, but it wanted to elevate the investment conversation by reaching clients faster and more often. The first thing the firm needed to do was find a way to manage all of the content and assets across the company to make it easy and seamless to publish content. They decided on Adobe Experience Manager because of its industry-leading capabilities and its ability to integrate with Adobe Digital Publishing Suite (now part of Adobe Experience Manager Mobile), to seamlessly publish (Read more...)