Meet the demands for mobile apps in the enterprise at Adobe Summit

Mobile and customer experience are among the top opportunities marketers are excited about, according to research firm eConsultancy [1]. But how can marketers produce mobile apps that drive user engagement? And how can they not only create business applications quickly, but how can they update those applications in order to meet fast-changing market demands? It’s clear that enterprises are attempting to fulfill this demand for mobile app content. In fact, Forrester Research, Inc. estimates that enterprises are spending $18 billion on contractors in 2016 to build and maintain mobile apps [2] — a sign of limited capacity to make, manage and measure (Read more...)