Is there a fold on the web?

Ah, the fold. Bane of many a UXers conversation with their teams and clients. Subject of satirical, tongue-in-cheek websites. Several actually. So what’s the deal? It’s 2016, is there a fold on the web? History of the Fold The idea of the fold comes from the print industry (alarm bell number one). That is to say it is a relic from a previous medium. Newspapers were, well, folded, when they were displayed and sold. (Read more...)