Choosing the Right Type for Web Projects

Copy, text, words – regardless of what you call them, these are central aspects of most web user experiences. Yes, we are seeing a rise of conversational and voice interfaces, but the written word is going to continue to play a key role in how we experience the web. It can be the long form article content your user reads on the commute, the helper text on a web form field, the call to action on a button – all of these are crucial in supporting your user in their tasks. Everlane makes bold but minimal typography choices – using (Read more...)