Black Diamond Anticipating $500K Savings with Sales Workbook App

Whether you’re on rock, ice, or snow, Black Diamond Equipment has the clothing and gear to help you conquer the mountains—safely and in style. Black Diamond shares its customers’ passion for adventure and innovation, so it’s no surprise that the company is reinventing the way that the sales cycle operates in an industry used to antiquated, analog sales tools. Sales representatives traditionally used a printed “workbook”—essentially a catalogue describing all of Black Diamond’s products in detail when presenting to retail buyers each season. But sales often start before product lines are even finalized, making it challenging to keep printed sales (Read more...)