Stay Focused: 5 Types of Content Specific Landing Pages that Convert

Content specific landing pages should be just that – web pages that focus on delivering specific messages to your audience to accomplish specific goals and grow conversions through calls to action. The specific functions of landing pages can cover everything from sales (lead generation) to informational newsrooms and beyond. Whereas, homepages tend to be general and offer more casual informational content to the user, landing pages have a specific function and curated content. Stop Going Around and Around to Get Started Before starting on any landing page or microsite project, the first design consideration is to drop the use of a banner (Read more...)